Soapy (a conceptual brand) is the visionary brand all about going organic and sustainable. With Soapy, you can enjoy a bar soap that nourishes and deeply moisturizes your skin. Say goodbye to harsh soaps that strip away your skin's healthy oils.

Crafting Soapy's brand identity was aimed at capturing the perfect balance between simplicity and liveliness. Our streamlined yet colorful approach reflects the brand's friendly spirit, creating a visual language that is both approachable and intriguing. Soapy's packaging design features clean curves and a modern aesthetic that makes you feel at home. The bright and captivating colors in the branding add a playful touch, making each product a delightful addition to your self-care routine.

Soapy's dedication to sustainability goes beyond its visual appeal. With compostable packaging, the brand ensures that every step of your skincare routine aligns with your values, making it easy for you to make conscious choices without compromising quality.